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Forrester report highlights the likely conflict within agencies and the growth in importance of strategic marketing During the summer of 2009, Forrester produced a paper “US Interactive Marketing Forecast, 2009 To 2014” highlighting the enormous changes...
New legal white paper published for businesses trying to navigate social media Law firm Reed Smith has published an extremely comprehensive guide for businesses attempting to navigate the increasingly important world of...
Maximizing your site traffic with Google’s bid simulator During the summer of 2009 Google made a number of changes to its AdWords interface. An extremely interesting addition was...
Problems with HTML Email rendering in Outlook 2007 Many designers already know what a complete nightmare Outlook 2007 can be to design for from an HTML email perspective....
Setting up an effective Facebook fan page for your business With news from Hitwise that Facebook now accounts for 1 in 7 of all page impressions in the UK brands...
Bloggers to be forced to declare interests by the US FTC The Federal Trade Commission announced last Monday its intention to introduce rules forcing bloggers to declare any interest in products...
Click fraud getting increasingly sophisticated News yesterday from BrandRepublic that click fraud is becoming increasingly sophisticated with the discovery of a 1,000 member-strong click fraud...
Why should investors and advisers give you their email address? Eddy Wymeersch, chairman of the Committee of European Securities Regulators (CESR), is quoted in yesterday’s FT Ignites Europe as saying...
Google – The ‘new’ newspaper industry saviour? News today that Google is developing technology to assist newspapers in making money from readers. The idea apparently revolves around...
Don’t get mad, get tweeting… Today’s Digital Bulletin from Revolution Magazine once again highlights the power of social media and the forums in which consumers...
UK Teens aren’t abandoning social media – they’re just all using Facebook A recent report by the U.K. media regulator OfCom suggested that the percentage of 15- to 24-year-olds with a profile...
Asset Managers – focus on the ’social’ aspects of your email marketing for excellent ROI Regular visitors to my blog have noted that much of my recent comment has revolved around social media and how...
Zappos succeeded – so could you! I’ve mentioned previously that I try and write and keep an eye on a broad church so to speak –...
Apple – they clearly don’t just make Macs anymore On the 9 January 2007 Apple Computers Inc. dropped the ‘Computers’ element of their company name so that henceforth they...
An example of how to gain credibility and respect through audience engagement The Times ‘Crime Central’ today carries a fantastic story on how a Police Officer turns Jacko fan to win over...
  • New legal white paper published for businesses trying to navigate social media0November 24, 2009

    New legal white paper published for businesses trying to navigate social media

    Law firm Reed Smith has published an extremely comprehensive guide for businesses attempting to navigate the increasingly important world of...
  • Setting up an effective Facebook fan page for your business1October 18, 2009

    Setting up an effective Facebook fan page for your business

    With news from Hitwise that Facebook now accounts for 1 in 7 of all page impressions in the UK brands...
  • Don’t get mad, get tweeting…0September 7, 2009

    Don’t get mad, get tweeting…

    Today’s Digital Bulletin from Revolution Magazine once again highlights the power of social media and the forums in which consumers...
  • Forrester report highlights the likely conflict within agencies and the growth in importance of strategic marketing

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  • Problems with HTML Email rendering in Outlook 2007

    4 Comments
  • Why should investors and advisers give you their email address?

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  • Asset Managers – focus on the ’social’ aspects of your email marketing for excellent ROI

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  • Common email marketing mistakes and how to avoid them

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  • New rules for UK viral marketing

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  • Q&A with Financial Times Ignites Europe on Mutual Fund Digital Marketing

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  • Looking for a good source of email marketing tips – try this site…

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  • Why you should always look beyond clicks and opens as KPIs for email campaigns

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  • How you can tap into your B2B information mavens and influencers via email

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    • Forrester report highlights the likely conflict within agencies and the growth in importance of strategic marketing
      20 December 2009 1:06 AM | No Comments
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      24 November 2009 6:21 AM | No Comments
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      19 October 2009 5:58 PM | No Comments
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      18 October 2009 7:01 PM | 4 Comments
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      18 October 2009 1:56 PM | 1 Comment
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