Advertising, editorial lines blur as bloggers’ salaries tied to traffic

One of my colleagues at Ptarmigan Media mentioned to me that some publishers were now linking the remuneration of their writers to the popularity of published stories online. A quick search on Google threw up this article:

Advertising, editorial lines blur as bloggers’ salaries tied to traffic.

Having been to the offices of The Telegraph in London I’m certainly aware of the fact that their journalists keep an eye on the most popular stories on their website. They have even stopped saving ‘big’ stories for the morning edition, because they now recognise the fact that what used to be news in the morning can now be ‘old’ news in a matter of hours (if not minutes).

Thinking the implications of this through made me wonder if:

  • Journalists are now going to be as thorough checking their sources -  just so they can get a scoop?
  • To what extent the emphasis will switch to reporting lurid and salacious stories.

My latter point can easily be explained by the fact that often the ‘nastiest’ stories are often the most read – just look at the most popular stories on the Times or the Telegraph sites. Then again, I guess this also explains the rise of reality TV!!…

And just for the sake of clarity – I have no idea how The Telegraph pay their writers. I just know that they have poured an incredible about of time, trouble and money into making the Telegraph a credible digital proposition.

No related posts.