India to launch cow urine as soft drink

I recently wrote¬† a post about the possibility of writers being remunerated on the basis of the popularity of their online posts. Given the nature of society, I wondered if in fact this was a potential recipe for disaster – I’ve found in the past that the most bizarre or often outrageous stories are the most read on many newspaper sites.

I believe the story below completely vindicates this view. As of writing this post it is the most viewed story on www.Thetimes.co.uk.

India to launch cow urine as soft drink (no, we’re not taking the p***) – Times Online.

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