Digital marketers often spend a lot of time and effort driving traffic to their websites, but don’t always pay as much attention to the site itself as they should.
The Apple Tailored 404 Page
One easy quick win is setting up tailored ’404′ or a ‘page not found’ template. These can be designed to help site visitors locate the information they are trying to find. Common features that I have utilised in the past include:
- Links to the most popular site sections or current promotions
- Incorporating a site search facility
- Providing a telephone number – this could even be triggered to display during business hours only
- Live online help or an email address
The bottom line, a tailored 404 page can not only help you retain traffic, but also clearly demonstrate your customer centric service ethos.
No related posts.