Search Engine Marketing and the Long Tail

I really enjoy having a lively debate with my colleagues about how we should go about implementing a particular digital marketing strategy for a client. Often the biggest issue we face is not doing the actual work itself, but getting buy-in from the client in the first place  - particularly in this cost conscious and difficult environment.

One such topic that we often have to explain to clients is using Long Tail terms in Search – but I think the following article covers this clearly.

If you don’t already use Long Tail terms in your search campaigns – start to. They can often be your most effective keywords, from both a cost but also conversion perspective.

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