Can you deploy video in email?

This is a topic that keeps coming up particularly in the B2B space that I often operate. I prefer to err on the side of caution and recommend that the video itself be hosted on a website that email recipients are directed to. This can often be achieved by including a static frame of the video with a YouTube likeĀ  ‘play now’ button over the top of the graphic. This usally gets a good response.

Having readĀ  around on the topic, some retailers are playing with embedding video in email again, as detailed in the following story:

All I would say is, you should conduct lots of testing if you want to go down this route.

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