This is a topic that keeps coming up particularly in the B2B space that I often operate. I prefer to err on the side of caution and recommend that the video itself be hosted on a website that email recipients are directed to. This can often be achieved by including a static frame of the video with a YouTube like ‘play now’ button over the top of the graphic. This usally gets a good response.
Having read around on the topic, some retailers are playing with embedding video in email again, as detailed in the following story:
http://www.retailemailblog.com/2008/12/am-inbox-first-embedded-video-in-retail.html
All I would say is, you should conduct lots of testing if you want to go down this route.
No related posts.
EyeMail has managed to embed Video and Audio directly into the email of any recipient using Outlook (except 07). Only 4 – 15K in size with no attachments.
I’d be interested in getting your opinion on the technology. Contact me at your discretion