How much attention do you pay to subject lines?

Subject lines are incredibly important. While they are obviously designed to give recipients an idea what the email is about, they can also be used to:

  • Inform
  • Intrigue
  • Alert
  • Entice
  • And most importantly of all, engage.

I’m always disappointed therefore to see how little time can be put into a subject line – particularly when it is clear how much time and trouble has gone into the main copy.

If you have the opportunity, try some A/B testing with various subject lines to see what an enormous difference they can make. The results may surprise you.

Take a look at the following articles for more information on the importance of subject lines.

Email marketing 5 Subject Line Tips

Increase Your Open Rate By Improving Your Subject Line

Arrangement of Subject Line Could Hold Much Importance

15 Tips For Improved Subject Lines

Subject Line Testing Scenarios

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