Many companies now employ press clipping services to track mentions of their brands in traditional media. Often however, these services may not extend online. With the growth of social media such as Twitter and Facebook, it has become important to keep tabs on how your brand is being portrayed – particularly important in instances such as these where it could be by members of your own staff:
Virgin Fires 13 Over Facebook ‘Chav’ Remarks
British Airways Staff Attack Passengers on Facebook
It is obvious however, that Virgin and British Airways can afford to employ industrial strength reputation management and brand tracking solutions in the online space such as the Nielson Online Buzz Metric Service. Of course the associated price tag is also industrial strength.
There is however a new reaonably inexpensive alternative:
Scout Labs Unveils Automated Buzz Measurement Tools – ClickZ
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Pay per click seems to have significantly changed in the last couple of weeks. If you perform a search for“ service” “ location” e. g. “ car hire London” and then after a couple of different combinations go back to a generic search such as“ service” e. g. “ van hire” you will see that the location entered before sticks with you. Works better with specific locations (rather than generic London) so you can have fun drilling down.