Keeping an eye on your brand buzz online

Many companies now employ press clipping services to track mentions of their brands in traditional media. Often however, these services may not extend online. With the growth of social media such as Twitter and Facebook, it has become important to keep tabs on how your brand is being portrayed – particularly important in instances such as these where it could be by members of your own staff:

Virgin Fires 13 Over Facebook ‘Chav’ Remarks

British Airways Staff Attack Passengers on Facebook

It is obvious however, that Virgin and British Airways can afford to employ industrial strength reputation management and brand tracking solutions in the online space such as the Nielson Online Buzz Metric Service. Of course the associated price tag is also industrial strength.

There is however a new reaonably inexpensive alternative:

Scout Labs Unveils Automated Buzz Measurement Tools – ClickZ

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