Why you should have a corporate blog

I have been simply amazed at the ‘power’ and reach of blogs. Why more companies don’t make use of them amazes me. If set up correctly, they are highly SEO friendly allowing you fantastic global reach. This is possible by simply installing the correct widgets, available free of charge on the web.

These widgets have been developed by other passionate bloggers and to allow you to do pretty much anything. Typical examples include:

  • Notifying search engines / social media of your latest posts
  • Making your blog SEO friendly
  • Provide you with the ability to include video
  • Detailed blog reporting
  • Repurposing of content for different devices (browse this on an iPhone to see what I mean)

The beauty is all this has cost me is $50 for a domain name and hosting and my time.

If you don’t already have a corporate blog, I would absolutely consider it. I think it will be the best investment you could make.

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