Barack Obama and his pioneering use of Social Media

The most overwhelming, if not spectacular use of social media as a force for change was the recent Barack Obama election campaign. I appreciate that while the recent US election was one of the more complex and arguably divisive for many years, it was his campaigns astonishing ability to be able to generate significant grass root support that ultimately enabled him to capture the popular and electoral college votes by considerable margins.
I therefore wanted to share the following presentation that I came across while working on a project for a client.

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