A/B landing page testing and Google Web Optimizer

One of the most frustating aspects of planning campaigns for someone else can be your inability to control the client acquisition process from beginning to end. To explain, while it is possible to drive activity to a website, once visitors arrive, they may not necessarily convert or carry out the action you desire.

To ensure that your campaign landing pages are as effective as possible, try running some A/B landing page testing. This is the process of presenting different audience segments variations of the same page to see which one converts best. There are a number of packages that offer this capability inlcuding:

Omniture Test & Target

Sitespect

Vertster

and possibly the most popular

Google Web Optimiser

If you are interested in learning more about A/B testing and Google Web Optimiser, I would recommend watching the following video:

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