Tracking flash video engagement using Google Analytics

An increasing number of European Asset Managers are turning to video to engage financial advisers. Video has a number of innate advantages over other mediums. Video is very much a medium where a message can be pushed out and requires little involvementĀ  from the viewer, apart of course from their attention. Printed, or published online material on the other hand is a pull medium, requiring far more effort from the reader.

Published online media is however reasonably easy to track online from a management information perspective – either by a count of impressions for HTML pages or downloads for PDFs.

Historically, tracking video was far more difficult. The video below however outlines how Google Analytics can be implemented in flash applications including video to give you important reporting metrics such as ‘plays’ or even how long the video has been watched.

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