Content remains king – Look at Berkshire Hathaway

One of the most uninspiring and boring websites I know of is the corporate site for Berkshire Hathaway. Calling it minimalist is an understatement – and yet it carries some of the most interesting financial content you will find on the web – the shareholder letters Warren Buffet, (aka the Sage of Omaha), writes each year to investors in his company.

The Berkshire Hathaway site, to my mind, is a perfect example of how keeping a site simple and easy to navigate can be your best investment, time and time again. If you however you have a large website, take a look at your analytics. It is highly likely that what you consider to be some of your most valued content doesn’t on the whole actually attract a lot of traffic.

You can combat this by ensuring that:

  • You flag your key content prominently on the home page
  • You implement a program of pushing content to your audience. This can be achieved via email, online events, special promotions etc.
  • Ensuring that your content is Search Engine friendly.

Remember, once you have a site, you must promote its greatest asset – its content.

No related posts.