In a post yesterday I referred to a recent development by Google, the launch of a test for Google Analytics. A couple of people emailed to ask for further information. Google have put together a comprehensive learning center, Conversion University, which contains a lot of great content including:
- An introduction to Google Analytics
- Interpreting reports
- Fundamentals
- In-depth analysis
If you use Google Analytics and want to derive further report insight I thoroughly recommend visiting the site.
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