Comments on: Social Networking now bigger than email – Nielson Online

By: admin

admin — Thu, 12 Mar 2009 12:09:45 +0000

I’m going to be writing some further posts around this issue as I’m being sent stuff all the time. Watch this space…

Many thanks for your comments.

By: Alistair Blevins

Alistair Blevins — Thu, 12 Mar 2009 11:12:21 +0000

Interesting you should write about this subject as earlier this week I was discussing with my team the need to produce an effective social-media strategy.

From the wider business there has been some headshaking whenever I’ve mentioned it as they merely look at it from an advertising perspective and relate it too the furore over the launch of Facebook Beacon a couple of years back.

So, one or two hurdles to overcome but it certainly will be interesting to see how this area develops in the realm of financial services.

By: Craig Prickett

Craig Prickett — Thu, 12 Mar 2009 00:53:24 +0000

I agree. The challenge is that many traditional financial services firms are approaching this new media with an antiquated mindset – either looking to extract the maximum ROI or trying to “own” the experience… when they should just be participating in the conversation and contributing to the dialogue.

The most successful players will be the ones that use the medium to gain closer contact with their customers, not use it as another advertising venue.