New ad units available soon – OPA

Clickz reported yesterday that the Online Publishers Association is hoping to promote creativity in digital advertising with a number of new ad formats.

Among the new sizes being launched are:

  • The ‘fixed panel’  – a 336 x 860 panel that looks embedded into the page and scrolls to the top and bottom of the page as the user scrolls.
  • The ‘XXL Box’ – a468 x 648 and allows users to actually turn pages over and watch video.
  • The “pushdown” – a 970 x 428 which opens to display a nearly full-page ad and then rolls up to the top of the page.

Each unit will also feature a button to allow users to e-mail the ads to others – an interesting new feature that could allow the creative to go viral.

Only time will tell whether or not this is a last ditch effort by the OPA to resurrect display advertising and re-engage consumers in the face of declining response rates.

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