A recent post on the SEOmozBlog highlighted the advanced targeting options available to marketers through the Facebook advertisers interface.
Given the options available, specific audiences can be targeted by financial services marketers. This ensures that reach and frequency can be achieved without a massive budget commitment or excessive media wastage.
Facebook Marketing Interface
The only real remaining obstacle in the minds of financial services marketers is the demographic of the Facebook user base. Many believe it has a ‘youth’ bias. While this was the case historically, the fastest growing demographic has been in the 35-49 age group, a key financial services audience:
- Facebook Demographic Breakdown
Maybe financial services marketers should begin to reconsider their preconceptions?
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