IAB releases new paper on B2B marketing

b2bhandbooklarge 3966 IAB releases new paper on B2B marketingThe IAB here in the UK have launched a new B2B online marketing handbook. While the handbook is not specifically targeted at the financial services vertical it does look at many of the issues marketers may face when trying to reach out to their B2B audiences.

Of particular interest are the sections on Search and social media – areas marketers are typically more nervous approaching from a B2B perspective.

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