Techcrunch highlighted today that a non-profit organisation, (a charity to you Brits), was recently able to earn $10,000 via YouTube in a single day by running a new feature called “Call to Action” on their ads free of charge. This feature allows non-profits to place clickable overlays on their video content allowing prospective donors to click through and visit campaign sites, learn more about their fund raising efforts or simply sign up to a newsletter.
This story is yet another tangible example of the power of the Internet. It shows:
- How the web can be used to reach out and tap into distinct audiences
- That the Internet is a numbers game – if you can put your campaign, concept or proposition in front of enough people - a percentage will engage with you.
- That its not always about the idea. Sometimes its all about the execution. A poorly executed great idea can still screw up – while a relatively simple solution can go a long way.
- That non-profits and charities need to be paying far more attention to digital media. With the increasing fragmentation of media we are increasingly relying on one another for information, news and links to interesting items and content on the web. If charities can learn to tap into information mavens and engage with audiences online, particularly through social media, their fund raising efforts could change over night…
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