How to engage your customers in business decisions

Further to my post yesterday about crowdsourcing, or ‘tapping into the collective wisdom of the masses’ I came across this insightful article from iMedia on How to How to engage your customers in business decisions.

Financial services marketers interested in experimenting in this area could consider posting comments for discussion on Motleyfool.co.uk (B2C) or IFAlife.com (B2B) before developing forums of their own. This can be an extremely cost effective alternative to market research or focus groups.

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