In an article likely to make financial marketers sit up and take notice, Comscore announced that the number of people using Twitter in February 2009 skyrocketed over 700% on the previous month. ComScore found that people aged between 45 and 54 are 36% more likely than other age group to use Twitter, making them the highest-rated age group, followed by those aged 25 to 34, who are 30% more likely to Tweet out updates about their life and work.
If this pattern of usage continues, Twitter may become a key media battleground in future for brands wanting to target older more affluent individuals.
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