New whitepaper on how marketers can use Twitter effectively

New whitepaper on how marketers can use Twitter effectively

360i a digital agency have produced a whitepaper on Twitter that’s definitely worth a look. It covers areas such as:

  • What is Twitter?
  • Who is using it (and how it has grown)
  • How marketers can use it (including examples)
  • The challenges marketers face using it
  • How you can measure success
  • Best practice tips
  • Useful tools & tips
  • Recommendations on what you need to do before taking the leap

Personally, I’ve found there’s an incredible amount of cynicism around Twitter and how it can be used effectively from a business perspective. I consider comments such as these a little naive. Tools after all are only as good as the craftsmen using them…

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