360i a digital agency have produced a whitepaper on Twitter that’s definitely worth a look. It covers areas such as:
- What is Twitter?
- Who is using it (and how it has grown)
- How marketers can use it (including examples)
- The challenges marketers face using it
- How you can measure success
- Best practice tips
- Useful tools & tips
- Recommendations on what you need to do before taking the leap
Personally, I’ve found there’s an incredible amount of cynicism around Twitter and how it can be used effectively from a business perspective. I consider comments such as these a little naive. Tools after all are only as good as the craftsmen using them…
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