The benefits of blogging – where should I begin…

The benefits of blogging – where should I begin…

It has been a while since I commented on How producing your own blog can bring handsome yet unexpected dividends so I thought it was time to post an update. From my perspective my blog has allowed me to:

a) Give up my full-time role with Ptarmigan Media and go freelance

b) Be contacted by several journalists for my views on financial services digital marketing

Of course my old colleague Tom Simpson, Head of Search for Ptarmigan Media, has also been able to very effectively demonstrate the effectiveness of SEO efficient blogging. In the last two weeks his blog ConvergenceofEverything.com has featured in the Independent on Sunday and tonight he was interviewed on national TV about the new search engine Wolfram Alpha.

If you are considering starting your own blog but want a few pointers, check out the following post I put together on how you should go about setting up and configuring a WordPress blog.

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