First Capital Connect launches on Twitter

First Capital Connect launches on Twitter

In another example of brands tapping into the possible customer support potential of Twitter, First Capital Connect, a UK mainline train operator hasĀ  launched a feed on Twitter. The feed is designed to provide followers with live train running information. As a regular user of the service I welcome its launch, particularly given the number of disruptions the line seemingly suffers on a regular basis.

Financial services brands should take note. I could envisage Twitter being used as an excellent customer services tool, particularly for keeping in contact with customers during extraordinary events that may generate high call volumes. Once possible scenario would be an insurance brand providing regular updates and advice to consumers during storms or during the aftermath of a natural disaster such as a flood. Asset Managers could possibly use Twitter to keep in regular contact with financial advisers or consumers around admin issues, i.e. when commission payments have been made or where the manager is taking last minute ISA season applications.

The bottom line, with a little thought, brands can use Twiiter to great effect.

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