Comments on: Gillette and their body shaving campaign – how to reach niche audiences online http://www.stevepnewman.com/2009/06/22/gillette-and-their-body-shaving-campaign-how-to-reach-niche-audiences-online/ Digital Marketing for Financial Services Mon, 26 Sep 2011 10:00:46 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: Steve Newman http://www.stevepnewman.com/2009/06/22/gillette-and-their-body-shaving-campaign-how-to-reach-niche-audiences-online/comment-page-1/#comment-406 Steve Newman Thu, 09 Jul 2009 16:55:31 +0000 http://www.stevepnewman.com/?p=1106#comment-406 I'm pleased to say that the Gillette bodyshaving microsite now appears to be up and running. It looks like an interesting and well put together microsite. Take a look by visiting it here: http://www.gillette.com/en-US/#/grooming/bodyshaving/en-US/index.shtml/ I’m pleased to say that the Gillette bodyshaving microsite now appears to be up and running. It looks like an interesting and well put together microsite.

Take a look by visiting it here:
http://www.gillette.com/en-US/#/grooming/bodyshaving/en-US/index.shtml/

]]> By: Care http://www.stevepnewman.com/2009/06/22/gillette-and-their-body-shaving-campaign-how-to-reach-niche-audiences-online/comment-page-1/#comment-405 Care Thu, 09 Jul 2009 06:59:40 +0000 http://www.stevepnewman.com/?p=1106#comment-405 I don’t use shaving cream, I use shaving soap and a brush. I like it better because honestly, I like the ceremony. Wetting the beaver (so to speak) and twirling it in the shaving mug to capture some lather and then working the brush over my face is fun! Also, the brush can help work the lather a little better (or so I tell myself), and, well, aesthetically the shaving brush and mug looks kind of cool. I mean what would you rather have, an ugly metal aerosol can of sour-smelling foam, or a manly, masculine, macho shaving mug and real beaver brush. I’m betting the het’<a href="http://www.merriam-webster.com/dictionary/het" rel="nofollow">s out there would love to say, “I shave with beaver:, at any rate. I don’t use shaving cream, I use shaving soap and a brush. I like it better because honestly, I like the ceremony. Wetting the beaver (so to speak) and twirling it in the shaving mug to capture some lather and then working the brush over my face is fun! Also, the brush can help work the lather a little better (or so I tell myself), and, well, aesthetically the shaving brush and mug looks kind of cool. I mean what would you rather have, an ugly metal aerosol can of sour-smelling foam, or a manly, masculine, macho shaving mug and real beaver brush. I’m betting the het’s out there would love to say, “I shave with beaver:, at any rate.

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