Facebook users are getting older

Facebook users are getting older

Recent research by iStrategyLabs shows the ‘greying’ of Facebook with a staggering increase in users +55 years of age. Indeed, the research shows that users in the 18-24 year old age range no longer represent the largest age segment on Facebook.

The implication for marketers are substantial. Financial services companies particularly asset managers are constantly seeking ways of reaching out to and engaging with older audience segements – social media is emerging as potentially rewarding channel to achieve this objective, particularly given the substantial amount of time Facebook users spend on the site.

Given the advanced targeting options available via the site for advertisers some exciting campaign possibilities exist. I look forward to seeing the first asset managers taking the plunge and running targeted advertising reaching out to and engaging this older audience.

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