Air New Zealand learn how to make safety videos interesting

Air New Zealand learn how to make safety videos interesting

In what I can only describe as a complete marketing coup, Air New Zeland have succeeded in making a safety video interesting by getting some of their staff to carry out the safety demonstration in little more than body paint and with the aid of a few strategically placed items. If Air New Zealand are able to make an inflight safety video interesting (at least 4 million people have watched it thus far), this gives me some hope for the normally unexciting world of financial services marketing.

Of course while this is a unique approach, other carriers are trying their best to add character to their own in-house announcements. Check out this guy at SouthWest Airlines:

Given the success of both of these videos, one obviously ‘planned’ the other not, isn’t there something similarly innovative financial services marketers could produce to capture an audiences attention? Over to you….

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