I saw an interesting article in the Daily Telegraph highlighting that City Executives are attempting to discover the consumption habits of today’s ‘digital natives’. While I welcome this move there are quite a number of resources available that attempt to cover this in some details. They deal with issues like:
- Continuing fragmentation in media – (from www.stevepnewman.com)
- The future of (digital) marketing – reaching out to distinct market niches (from www.stevepnewman.com)
- Nielson – How teens use media (document on slideshare) – a possibly contrarian viewpoint?
- Digital Marketing for Financial Services Companies (presentation on slideshare)
If I come across further resources in this area I will be sure to post them.
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