A recent report by the U.K. media regulator OfCom suggested that the percentage of 15- to 24-year-olds with a profile on a social networking site has dropped for the first time — from 55 percent at the start of last 2008 to 50 percent in 2009. In contrast, 46 percent of 25- to 34-year-olds are now making use of social networking sites compared with 40 percent last year, leading the body to suggest that older users were driving younger users out of the space.
Research from ComScore contradicts this view however pointing out that younger users are instead consolidating around Facebook. It appears that news of the maturing and possible impending death of social media are greatly exagerated. Marketers take note!
Popularity: 42% [?]
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