Click fraud getting increasingly sophisticated

Click fraud getting increasingly sophisticated

News yesterday from BrandRepublic that click fraud is becoming increasingly sophisticated with the discovery of a 1,000 member-strong click fraud ring in China. I suspect that the reality is with the growth of social media and the ease with which people can communicate with each other on a global basis, crimes of this type are more likely to proliferate than be one-off in nature. My recommendation to marketers, pay careful attention to your pay per click (PPC) programs and if at all possible invest in Search Engine Optimisation (SEO) as well – it may prove less costly over the long term….

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