Law firm Reed Smith has published an extremely comprehensive guide for businesses attempting to navigate the increasingly important world of social media. The 10-chapter, 73 page tome titled ‘Network Interference – A legal guide to the commercial risks and rewards of the social media phenomenon‘ covers all manner of issues including:
Advertising and marketing, Commercial litigation, Data Privacy & Security, Employment Practices, Litigation, Evidence & Privilege, Product Liability, Securities and finally Trademarks.
Although many of these topics appear quite dry in nature they cover key practical areas such as running competitions on such sites, using them to provide customer services, issues over the ownership of copyright on user-generated content and more. Financial Services marketers should certainly read chapters 3 & 9. These look at areas such as ‘advertising and promotion’ and the relationship netween social meda and ‘Securities’.
With sufficient detail to be an interesting read even for more accomplished digital marketers, I would recommend taking a look.
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