The new dragon slayer courtesy of Apple

The new dragon slayer courtesy of Apple

My ‘hot’ money at the moment is firmly on Apple. Not only have they managed to capture, nay obliterate some of the largest and longest established cell phone companies with a portable music player (well that’s what the iPhone started its life as…) through capturing significant smart phone market share but they are now intent on challenging and transforming other established and emerging industries with the launch of the iPad. While there is every risk of getting caught up in the ‘hype’ of the moment, often commonplace with the launch of new Apple gadgets, I’ve purposely sat on the sidelines since news of its launch hit the headlines. But after careful consideration, I’ve decided that Apple could be on to another serious winner. My reasoning is not simply because the iPads seriously ‘whizzy’ but because of its likely ability to change the way we work rest and play (again).

I was drawn to that simple conclusion by my 8 year old son who has on long car trips started forgoing the use of his beloved Nintendo DSi and turned instead to using my iPhone 3GS – to play games, watch videos and read (courtesy of the Kindle iPhone application). Because Apple invested some serious time and thought on making the iPhone as easy to use as possible (just check out the manual that comes with it – oh that’s right there isn’t one) he has taken to it like a duck to water – even teaching me a thing or two in the process. Even taking into account his naturally higher ‘geek’ quotient (I am his father after all), he is using my iPhone as a truly convergent device.

The fact that my 8 year old can use my iPhone in this way and by implication would be interested in our family acquiring an iPad at launch intrigues me. Here will be a device that my son will be interested in particularly for road trips, my wife for accessing books and news content (of the decidedly entertainment variety) and myself for its more business oriented applications, access to books, blogs, RSS video and email on the go – how can Apple NOT be on to a winner? If you still disagree with me all I can do is refer you to the following video – demonstrating one of the capabilities coming to an iPad near you soon…

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