Eighteen months or so ago I wrote a piece commenting on the new (at least at that time) www.Investec.com website. Since committing my comments to open scrutiny, the www.investec.com has apparently received another update. I’d like to apologise for not spotting this update sooner… but the feedback I received at that time was that the new site had been received with rapturous applause – I wasn’t expecting it to be binned so soon after launch… In fact the site was relaunched (again) 4 or 5 months ago.
I’m glad to say however that this new version appears to have taken care of (well almost taken care of) two of the key issues I originally raised with the old site:
- Site visitors can get to where they need to go – first by selecting ‘who they are’ an ‘intermediary’ or ‘individual client’ as examples. Visitors are then presented with options based on their location (sitting here writing this in the US I was taken to the home page for Investec US and the various Investec businesses that operate in that jurisdiction). While I applaud this development I think that further work is still needed – from an investors perspective – what exactly is the difference between Investec’s ‘Wealth Management’ and ‘Asset Management’ areas?? Which should I choose to visit? I’ve often commented in the past that business websites should not be structured on how you run your business – but on the needs of the site visitor – or at least those people you are wanting to attract.
- The site appears to be less clunky from a technology perspective. Items load quicker suggesting the pages are a lot smaller size wise – I’m sure the old site and its intense bandwidth requirements were an issue for many of Investec’s domestic South African audience.
Maybe when the site receives another relaunch (next year) these last issues could be taken care of?
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interesting!!