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- The top 100 email marketing campaigns of 2013 according to Campaign Monitor
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Performance Measurement Archive
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Google to allow users to ‘opt out’ of Google Analytics
Although some financial services companies use Webtrends or Omniture to track their sites web activity many use Google Analytics. While... -
Tracking flash video engagement using Google Analytics
An increasing number of European Asset Managers are turning to video to engage financial advisers. Video has a number of... -
India to launch cow urine as soft drink
I recently wrote a post about the possibility of writers being remunerated on the basis of the popularity of their... -
The problem with key performance indicators (KPIs)
One of the constant debates I have with people is to what extent you should seek to drive people back... -
Advertising, editorial lines blur as bloggers’ salaries tied to traffic
One of my colleagues at Ptarmigan Media mentioned to me that some publishers were now linking the remuneration of their...