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29 January 2014 5:23 PM | No Comments - When a great click through rate isn’t really that great
20 July 2013 4:59 PM | No Comments - My iPad two months on – what conclusions can I draw for financial services marketers?
01 June 2010 4:06 PM | No Comments - Google to allow users to ‘opt out’ of Google Analytics
29 May 2010 2:03 AM | 1 Comment - My book is now open – how long before the Times paywall is deemed a failure?
28 May 2010 7:06 PM | No Comments
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- Matt Rhys-Davies on How producing your own blog can produce handsome yet unexpected dividends
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- The top 100 email marketing campaigns of 2013 according to Campaign Monitor
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Viral Marketing Archive
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The iPad and its implications for financial services marketers
I was fortunate enough last weekend to be one of the lucky 300,000 to pick up my pre-reserved iPad from... -
Air New Zealand learn how to make safety videos interesting
In what I can only describe as a complete marketing coup, Air New Zeland have succeeded in making a safety... -
Gillette and their body shaving campaign – how to reach niche audiences online
It was with some degree of hilarity that I came across the following video from Gillette. Now Gillette isn’t a... -
New rules for UK viral marketing
A recent landmark Advertising Standards Authority ruling (The ASA oversees all advertising in the UK) has highlighted that brands need... -
How companies can respond to comment from bloggers
I recently highlighted an article where Ryanair, a European ultra-discount airline failed to appropriately respond to some comments from a... -
How to get your YouTube videos discovered…
YouTube recently published some guidance on how to publish videos on theit site to ensure it is as visible as...