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- The top 100 email marketing campaigns of 2013 according to Campaign Monitor
29 January 2014 5:23 PM | No Comments - When a great click through rate isn’t really that great
20 July 2013 4:59 PM | No Comments - My iPad two months on – what conclusions can I draw for financial services marketers?
01 June 2010 4:06 PM | No Comments - Google to allow users to ‘opt out’ of Google Analytics
29 May 2010 2:03 AM | 1 Comment - My book is now open – how long before the Times paywall is deemed a failure?
28 May 2010 7:06 PM | No Comments
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- Brian Maher on Common email marketing mistakes and how to avoid them
- marathi matrimony on Problems with HTML Email rendering in Outlook 2007
- Matt Rhys-Davies on How producing your own blog can produce handsome yet unexpected dividends
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- Paul Das on Google to allow users to ‘opt out’ of Google Analytics
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- Denis on Tracking flash video engagement using Google Analytics
- The top 100 email marketing campaigns of 2013 according to Campaign Monitor
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B2B Archive
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How to engage your customers in business decisions0April 7, 2009
How to engage your customers in business decisions
Further to my post yesterday about crowdsourcing, or ‘tapping into the collective wisdom of the masses’ I came across this... -
0March 21, 2009
Why you should always look beyond clicks and opens as KPIs for email campaigns
One of the key advantages of email marketing is its complete transparency. It is possible to judge the success of... -
0March 21, 2009
How you can tap into your B2B information mavens and influencers via email
Earlier this week I spoke at a suppliers showcase for a large UK based life company. I talked about B2B... -
My mile high canaries2February 11, 2009
My mile high canaries
In a previous post I referred to a group of individuals I called my ‘canaries’. To explain, these are a...