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B2B Archive
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How to engage your customers in business decisions0April 7, 2009
How to engage your customers in business decisions
Further to my post yesterday about crowdsourcing, or ‘tapping into the collective wisdom of the masses’ I came across this... -
0March 21, 2009Why you should always look beyond clicks and opens as KPIs for email campaigns
One of the key advantages of email marketing is its complete transparency. It is possible to judge the success of... -
0March 21, 2009How you can tap into your B2B information mavens and influencers via email
Earlier this week I spoke at a suppliers showcase for a large UK based life company. I talked about B2B... -
My mile high canaries2February 11, 2009
My mile high canaries
In a previous post I referred to a group of individuals I called my ‘canaries’. To explain, these are a...