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behavioral targeting Archive
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Who said TV advertising was dead
Brand Republic is reporting that a new technology dubbed ‘MyTV’ by Generator, a company behind a new report highlighting that... -
Google begins testing behavioral targeting on YouTube and the AdSense Network
In a potentially significant move for advertisers Google has started testing behavioural targeting on YouTube and the AdSense network. Google... -
New guidelines on behavioural targeting released.
As I had previously written a number of posts about Phorm I felt I had no choice but to revisit...