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Media Planning Archive
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0April 25, 2009New research on how digital advertisers, agencies and creatives can work together
I came across this piece of research on Clickz from Bellwether Leadership Research and Development that looks at how Advertiser,... -
1April 18, 2009Is it time for your company to employ a Chief Social Media Officer?
ZDNet in a recent article reflected on a question posed by Peter Kim during his Web 2.0 Expo panel in... -
The future of the marketing agency model – is it truly bleak?
My post earlier today about the growing importance of social media in campaigns was partly the result of a culmination... -
Social Media – the future of campaign and media planning?
Having reviewed my posts over the last week or so I noticed that I’ve been on a bit of a...