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How brands can tap into the power of social networking sites
I have to confess that I’ve been so busy in the office of late that I haven’t had the time... -
0April 9, 2009Can companies use Twitter for business?
I’ve been on Twitter for the last 5-6 weeks as @stevepaulnewman. I’ve found Twitter incredibly effective as a way of... -
Nielson AIG studies flags that consumers are more confident about financial brands that advertise0March 20, 2009
Nielson AIG studies flags that consumers are more confident about financial brands that advertise
Research by Nielson AIG found that consumer confidence in the long-term health of financial companies is dramatically influenced by advertising... -
How producing your own blog can produce handsome yet unexpected dividends
I try as far as possible to write for a broad church. As long as my posts are connected with... -
7March 7, 2009How to build a successful blog from conception to delivery
In earlier posts I have been exploring how my blog has grown in popularity. It has now been live for... -
Top ten viral marketing mistakes to avoid1February 28, 2009
Top ten viral marketing mistakes to avoid
One of the most interesting viral marketing campaigns that I was able to work on was a ‘Canary‘ program for...