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Viral Marketing Archive
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2June 22, 2009Gillette and their body shaving campaign – how to reach niche audiences online
It was with some degree of hilarity that I came across the following video from Gillette. Now Gillette isn’t a... -
0June 4, 2009New rules for UK viral marketing
A recent landmark Advertising Standards Authority ruling (The ASA oversees all advertising in the UK) has highlighted that brands need... -
0March 21, 2009Why you should always look beyond clicks and opens as KPIs for email campaigns
One of the key advantages of email marketing is its complete transparency. It is possible to judge the success of... -
The power of viral marketing0March 13, 2009
The power of viral marketing
I came across the following story on Brand Republic that absolutely demonstrated: 1. The power of viral marketing ... -
IAB releases new paper on B2B marketing0March 12, 2009
IAB releases new paper on B2B marketing
The IAB here in the UK have launched a new B2B online marketing handbook. While the handbook is not specifically... -
Top ten viral marketing mistakes to avoid1February 28, 2009
Top ten viral marketing mistakes to avoid
One of the most interesting viral marketing campaigns that I was able to work on was a ‘Canary‘ program for...